Who is

Built for brands
Backed by experience.

Oppla was founded in Italy in 2023 by Sofia Lonardi, a photographer and videomaker who, through her work, saw a clear pattern: brands needed more and more content—but didn’t have the structure to create it consistently.

Many struggled to manage UGC on their own. It was a new space, with no dedicated teams, no clear processes, and a lot of trial and error.

So she decided to change that.

Oppla was born to make UGC creation simple, scalable, and stress-free. From sourcing creators to final delivery, we take care of everything—so brands can focus on growing, not chasing content.

Today, Oppla supports 100+ clients across the globe, delivering high-quality videos that help brands stay fresh, relevant, and ahead of the game.

Meet the team

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Sofia Lonardi
CEO and Founder

Alma Lonardi
COO

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Alessandra Paun
Europe Project Manager

Luca Pagano
USA Project Manager

Caterina Zusi
Marketing Manager

Ángel Garcés
Editor

They say about us:

Juan Alou

Growth Partner CPG-DTC at Sales or Else

“Oppla helped us solve a huge problem we were facing in our journey to scale our CPG businesses: obtaining quality UGC at scale. We need more than 50 videos each month, and we can trust Oppla’s team to deliver. We simply tell them what we need, and they return with the final product. It's fast, easy, and efficient.”

Chiara Ciappina

Digital Marketing Director at Manucurist

“Working with Oppla is always a guarantee.They have been accompanying Manucurist in creating content with their fantastic team for almost two years now. Their professionalism, kindness, and availability are

certainly a plus and an extreme pleasure, which still leads us to work together today”

Maria Pia Priore

Founder and CEO at

Skin First

“ We’ve been working on the launch of many new products with Oppla for the past year, and we couldn’t be happier with the results. Not only do they provide quality UGC, but they also enhance the entire process with excellent customer service, making the experience satisfying and fun! ”