This article shares some of the most important lessons we’ve learned along the way—lessons shaped by hands-on experience and close, daily contact with the often unspoken needs of brands, both large and small.

In the world of food marketing, visuals can trigger instant cravings—but authenticity builds long-lasting trust. That’s exactly why UGC has become a game-changer for food brands.

An effective UGC brief is much more than just a request. It’s a strategic guide that helps creators produce content that reflects the brand’s identity, engages the right audience, and aligns with marketing goals. Without clear instructions, there’s a high risk of off-brand, ineffective, or even unusable content. So, how do you create a winning UGC brief?Ma come si crea un brief UGC vincente?

Understanding the journey from UGC ideation to publication reveals the effort, creativity, and strategy behind each piece of content.