This article shares some of the most important lessons we’ve learned along the way—lessons shaped by hands-on experience and close, daily contact with the often unspoken needs of brands, both large and small.

In the world of food marketing, visuals can trigger instant cravings—but authenticity builds long-lasting trust. That’s exactly why UGC has become a game-changer for food brands.

An effective UGC brief is much more than just a request. It’s a strategic guide that helps creators produce content that reflects the brand’s identity, engages the right audience, and aligns with marketing goals. Without clear instructions, there’s a high risk of off-brand, ineffective, or even unusable content. So, how do you create a winning UGC brief?Ma come si crea un brief UGC vincente?

Understanding the journey from UGC ideation to publication reveals the effort, creativity, and strategy behind each piece of content.

UGC has offered new opportunities for small brands to compete with large companies.

In this article, we’ll explore the key tools and KPIs you need to track UGC performance.

With the arrival of spring, brands seek new ways to connect with the audience authentically with UGC Content.

This guide explores the different ways to find and work with UGC creators while ensuring high-quality results.

With the rapid advancements in AI, the way UGC is created, curated, and utilized is undergoing a profound transformation.

Here's a structured guide to the key UGC trends for 2025.

In today’s digital world, authenticity is a priority for consumers everywhere , whether in global markets or local ones like Italy....

UGC (User Generated Content) has become an integral part of today's marketing strategies, with a potential that cannot be underestimated....

Con UGC facciamo riferimento ai contenuti multimedia generati dagli utenti per i brand.