Lessons from UGC: What we’ve learned from working with over 100 brands

When we first stepped into the world of UGC, Oppla was a small, ambitious team with big goals. Today, after partnering with over 100 brands across industries—from food to tech, fashion to beauty—we can confidently say our growth has been fast, intense, and above all, packed with valuable insights.

This article shares some of the most important lessons we’ve learned along the way—lessons shaped by hands-on experience and close, daily contact with the often unspoken needs of brands, both large and small.

1. A simple workflow is worth everything

The very first thing we learned? Keep the workflow simple and frictionless. Every brand we’ve worked with has told us the same thing: “We don’t want headaches.” For them, UGC should be a solution, not a complication.

That’s why we built a process that is:

• lean,

• transparent,

• and most importantly, reliable.

  
  

Fast delivery, quality content, and zero stress—that’s the standard we aim for every single time. Because every minute spent making the process smoother is an investment in trust. And trust is what keeps clients coming back.

2. Brand guidelines are not optional

Each brand has its own voice, tone, and values. Our job is not just to understand a brief—we need to live it, absorb it, and turn it into content that feels like it came from within the brand itself.

Brand guidelines aren’t just a checklist. They’re the invisible grammar behind every video, photo, or caption we produce. And when we get them right, the result is content that not only aligns with the brand, but amplifies it.

3. Flexibility: our real superpower

Working with such a wide variety of brands has taught us that there’s no universal style, no single formula, and no one audience.

One day we’re producing content for a Gen Z-focused tech startup, the next we’re crafting elegant visuals for a luxury fashion label. This kind of range has pushed us to become chameleons—adapting quickly and creatively to any brief without ever compromising on quality.

In a space as dynamic as UGC, adaptability isn’t just a skill—it’s a strength.

4. Growing with brands, not just for them

We’ve grown hand-in-hand with our clients, and we’ve learned that real, lasting value is built over time. It’s built through:

• listening carefully,

• anticipating needs,

• and offering service that’s increasingly tailored and proactive.

  
  

Collaborating with 100+ brands has given us a broad, industry-spanning perspective, but also a deep appreciation for what makes each brand truly unique. Being a creative partner means respecting that uniqueness—and helping it shine.

5. UGC is so much more than a trend

Some see UGC as a passing phase. We see it differently. Every project is a chance to improve, to streamline, and to create content that resonates—not just performs.

The true power of UGC lies not only in its authenticity, but in its potential to build meaningful connections with audiences—when it’s crafted with intention, care, and a clear strategy behind it.

In summary: we’re more than just a content provider

Today more than ever, we believe our role isn’t simply to “deliver content.” We strive to be creative and strategic partners, helping brands translate their voice, their vision, and their values into content that drives real results.

One thing’s for sure: our growth will always be driven by the passion we bring to the table, and the trust our clients place in us every day.

And who knows—maybe the next brand we build something great with is yours. We’re ready when you are.